The keyword is the first word of incoming messages. You can book up to 5 keywords for free. If you need a few more specific words, you can provision additional "vanity" keywords billed monthly. For larger volumes, you can provision random alpha or numeric keywords offered at a lower price.
Tip: Don't forget that you can use a single keyword and then parse the other words in the incoming message.
Example:   Text "BESTDEAL NEW YORK" or "BESTDEAL CHICAGO" to 93333
Provisioning a short code is a long and expensive process. It requires a lot of manual work, paperwork and interactions with each phone carrier. Mogreet does all of the hard work for you, providing short codes ready to use instantly.